Blue Ocean products have no competition as they are unique to the company and are not duplicate-able in the market due to patents or creative license.
The term "Blue Ocean Strategy" (Harvard Business Review Press 20050), by W. Chan Kim and Renee Mauborgne, describes how instead of working in conditions, known as the red ocean, where businesses are viciously fighting against each other for a share of the marketplace, organizations find a way to work in a marketplace that isn't bloodied by the competition and is free of competitors.
Shaklee has many Blue Ocean Products. What does that mean? Simply that they are unique to Shaklee, patented to protect. There are No other products offered on the market today which compete.
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